I'M ARJAN

Dutch by birth, British by cuppa consumption

CROSS-CULTURAL PRODUCT MANAGER, PEOPLE ENTHUSIAST, & (AIR)-KEYTAR LEGEND

... my go-to instrument on & off the stage

Corporate for 'emotionally intelligent extrovert'

*(yep, I can run an agile sprint planning and a band rehearsal!)

WITH A BACKGROUND THAT BLENDS LEADERSHIP, MUSIC, CUSTOMER CARE, & PRODUCT MANAGEMENT

I BRING A UNIQUE & CREATIVE LENS TO SOLVING PROBLEMS

THE CHALLENGE: As part of my employer project with Sky, I worked with their product team to improve usability and accessibility in one of their core products. We identified areas where users, particularly those with specific accessibility needs, faced difficulties navigating settings and personalising their experience.

THE SOLUTION: We introduced a more intuitive way for users to access and customise settings. The new approach prioritised ease of use, efficiency, and compliance with industry standards.

: ACCESSIBILITY

I led the team through a structured product development cycle, including:

User Research & Discovery – Conducted interviews to understand user pain points.

Ideation & Prioritisation – Facilitated sessions to brainstorm solutions and align with business goals.

Prototyping & Testing – Worked with designers and developers to validate ideas through iterative testing.
🏆 Improved user accessibility and experience.
📉 Reduced friction in navigating key settings.
🎯 Presented the solution to senior stakeholders at Sky.
Accessibility isn’t just a feature — it’s a necessity.

Listening directly to a variety of users is crucial for building inclusive solutions that truly meet their needs.

Simplicity drives inclusivity; users should never have to dig through menus for essential features.

Clear communication and strong stakeholder alignment are key when pushing accessibility improvements at scale.

User Research & Discovery:

Conducted user interviews and journey mapping to identify navigation issues, supported by call data analysis to uncover common pain points.

Ideation & Solution Design:

Brainstormed with cross-functional teams to make the Help Centre more intuitive and accessible. Prioritised key queries based on frequency and urgency for better visibility.

Collaboration with IT:

Worked with IT to redesign navigation, enhance search functionality, and refine the UI with clearer CTAs, better categorisation, and predictive search.

A/B Testing:

Tested two versions to measure engagement, time-to-solution, and bounce rates, using feedback to fine-tune the final design.
⬇️ Reduction in customer support calls.

⬆️ Increase in Help Centre engagement.

⬆️ Significant Boost in customer satisfaction scores regarding issue resolution.
Sometimes, the smallest design tweaks can lead to the biggest impact on user experience.

Cross-functional collaboration (especially with IT) is crucial when revamping customer-facing touchpoints.

Continuous user feedback loops ensure that solutions evolve with real customer needs.

: VISIBILITY

THE GOAL: Improve the visibility and usability of the Help Centre to reduce customer frustration and support calls.

THE PROBLEM: Superdry customers often struggled to find the Help Centre and solutions to their issues on the website. This resulted in a surge of support calls, customer frustration, and a dip in overall satisfaction — all because finding help was, ironically, not that helpful.

MUSIC TEAM: FLOW

THE GOAL: To help worship leaders select songs with confidence by improving variety, visibility, & tracking, ensuring more balanced & intentional setlists.

THE PROBLEM: As a worship pastor leading 35+ volunteers, I noticed a lack of consistency and variety in song selection. Worship leaders relied on personal preference, causing repetition, overlooked songs, and limited visibility into past setlists, making it difficult to track trends and ensure diverse worship experiences.

To tackle this, I led a collaborative effort with the worship leaders, focusing on:

User Research & Discovery – Interviewed worship leaders to understand how they currently pick songs.

Ideation & Wireframing – Mapped out a dashboard concept to track song trends and setlist history.

MVP Development – Created a spreadsheet-based prototype with automated tracking and insights.

Testing & Iteration – Piloted the system with worship leaders, refining features based on feedback.
⬇️ Reduced song repetition by X% within the first 3 months.
⬆️ Increased engagement among worship leaders in song selection.
⬆️ More diverse worship experiences for the congregation.
Patterns Reveal Themselves – Familiarity led to repetition, but stepping back exposed the need for structure.

Visibility Empowers Better Choices – Leaders weren’t limiting variety intentionally—lack of tracking made it hard to see gaps.

Collaboration Drives Lasting Change – Involving leaders ensured the system was effective, engaging, and sustainable.

WHEN I'M NOT AT MY DESK YOU'LL FIND ME:

ROCKING ON THE PIANO OR KEYTAR

You could lose me for hours in a jam sesh... or with a good jigsaw puzzle

GEEKING OUT OVER NEW TECH

From upgrading my PC to building a lamp out of a floor drum

DEBATING WITH MY WIFE WHICH GAME DESERVES TO BE THE GOTY

(She's the dream)

SAY HELLO...

Let's connect

PM SKILLS:

Strategy & Planning: Roadmapping, backlog prioritization
User Insights: User research, A/B testing
Data-Driven Decision Making: Data analysis, KPI tracking
Cross-Functional Collaboration: Stakeholder management, team leadership

TOOLS:

Project Management:
- Jira,
- Trello
- Confluence
Design & Prototyping:
- Figma
- Miro
Analytics & Metrics:
- Google Analytics
- Mixpanel

SOFT SKILLS:

Leadership & Collaboration: Aligning teams and driving execution
Communication: Clear, strategic stakeholder engagement
Problem-Solving: Data-driven decision-making in fast-paced environments
User-Centric Approach: Advocating for customer needs and product improvements

LANGUAGES:

English (Fluent)
Dutch (Fluent)
Frisian (Fluent)

German (B1-B2)

I was particularly impressed with your value proposition and problem statement. You have understood a core user problem, and identified solutions to address it.

Justin (Hrabec) - King’s College Product Management

Clear research insights that support your solution direction... Effective use of "what is" vs "what could be" comparison in your conclusions.

Ged (Scheuber) - Head of Product at upReach

I thrive on understanding people, drawing from my own experience navigating cross-cultural environments.

Whether optimizing user experiences, aligning teams, or orchestrating product launches, I blend curiosity, empathy, and strategy to drive success.

Great products start with real people - both users and builders.

By listening first and fostering trust, I create a space where teams feel heard, collaborate openly, and take creative risks that drive better solutions.

The best products come from teams that feel valued, a commitment to truly listening to users, and an environment where creativity can thrive.

A bit of humour along the way keeps collaboration open, dynamic, and, most importantly, human.

I'M ARJAN

CROSS-CULTURAL PRODUCT MANAGER, PEOPLE ENTHUSIAST, & (AIR)-KEYTAR LEGEND

WITH A BACKGROUND THAT BLENDS LEADERSHIP, MUSIC, CUSTOMER CARE, & PRODUCT MANAGEMENT

I BRING A UNIQUE & CREATIVE LENS TO SOLVING PROBLEMS

THE SOLUTION: We introduced a more intuitive way for users to access and customise settings. The new approach prioritised ease of use, efficiency, and compliance with industry standards.

: ACCESSIBILITY

: VISIBILITY

THE GOAL: Improve the visibility and usability of the Help Centre to reduce customer frustration and support calls.

THE PROBLEM: Superdry customers often struggled to find the Help Centre and solutions to their issues on the website. This resulted in a surge of support calls, customer frustration, and a dip in overall satisfaction — all because finding help was, ironically, not that helpful.

MUSIC TEAM: FLOW

THE GOAL: To help worship leaders select songs with confidence by improving variety, visibility, & tracking, ensuring more balanced & intentional setlists.

WHEN I'M NOT AT MY DESK YOU'LL FIND ME:

ROCKING ON THE PIANO OR KEYTAR

You could lose me for hours in a jam sesh... or with a good jigsaw puzzle

GEEKING OUT OVER NEW TECH

From upgrading my PC to building a lamp out of a floor drum

DEBATING WITH MY WIFE WHICH GAME DESERVES TO BE THE GOTY

(She's the dream)

SAY HELLO...

Let's connect

PM SKILLS:

TOOLS:

SOFT SKILLS:

LANGUAGES:

I was particularly impressed with your value proposition and problem statement. You have understood a core user problem, and identified solutions to address it.

Justin (Hrabec) - King’s College Product Management

Clear research insights that support your solution direction... Effective use of "what is" vs "what could be" comparison in your conclusions.

Ged (Scheuber) - Head of Product at upReach

I thrive on understanding people, drawing from my own experience navigating cross-cultural environments. Whether optimizing user experiences, aligning teams, or orchestrating product launches, I blend curiosity, empathy, and strategy to drive success.

Great products start with real people - both users and builders. By listening first and fostering trust, I create a space where teams feel heard, collaborate openly, and take creative risks that drive better solutions.

The best products come from teams that feel valued, a commitment to truly listening to users, and an environment where creativity can thrive. A bit of humour along the way keeps collaboration open, dynamic, and, most importantly, human.

I thrive on understanding people, drawing from my own experience navigating cross-cultural environments.

Whether optimizing user experiences, aligning teams, or orchestrating product launches, I blend curiosity, empathy, and strategy to drive success.

Great products start with real people - both users and builders.

By listening first and fostering trust, I create a space where teams feel heard, collaborate openly, and take creative risks that drive better solutions.

The best products come from teams that feel valued, a commitment to truly listening to users, and an environment where creativity can thrive.

A bit of humour along the way keeps collaboration open, dynamic, and, most importantly, human.